Increase Sales Online How Offering Buyers 2 Options Can Increase Sales Productivity-stand by me shinee

Internet-and-Business-Online Intelligent business owners are constantly on the lookout for a way to increase sales online and boost conversions. Many try difficult and convoluted tactics. They overlook one of the simplest and most effective strategies. Offering two options on your sales page, instead of just one, may be a fantastic way to increase sales productivity. What Do You Mean, Two Options? Here’s an illustration of 2 options:. Buy now for $199.95. Or … Buy now and pay in three simple payments of $165.67. Another example is this:. Buy product A. Or … Buy product B. Pretty simple, right? That is why it works. Too many options can make us feel overwhelmed when we’re shopping for anything. Instead of buying something, we often walk away with nothing. When there are too many products to .pare, we begin to lose confidence in our decisions. By providing two – and only two – options, it makes things much easier for a person to decide. But Why Isn’t One Product Enough? Yes, one product is sufficient, and most sales pages and promotions emphasize just one product. However, offering two products can actually increase sales productivity. There are a couple good reasons why. 1) The first is that you may be marketing to a person who has already purchased one of the products. By marketing 2 products you are offering them something they do not already have. 2) Here is the other thing … when you offer two products, many prospects will purchase. They will choose between one of the products you’re selling. This has the potential to increase sales online dramatically and quickly. How Do You Position Them? When you do offer 2 products in a sales page, some Internet marketers re.mend the following:. Position your bestselling product first in the offer area. Place your improved or new product in as the second offer. HINT: You could also offer a product that has recently gone on sale, too. The price would be ‘reduced’. The second product should have some characteristic that makes it stand out.). If you do not have an improved or new product, consider trying this technique with some other secondary product. However, you may find that this strategy works best when you are offering a new or upgraded product. Getting Started With the 2 Product Offer. The next time you are getting ready to mail your list or create a special advertising promotion, try the 2 product strategy. It may be.e a standard marketing strategy of your new product launches and special promotions. About the Author: 相关的主题文章: