Businesses under the original capital started popularity battle for the bus is really not money! 木村kaela

Businesses under the original capital started popularity battle for the bus is really not money! The public can take free bus 603 road bus chief reporter Zhong Zhibing take free bus ride, you believe it? It’s true! Since October 28th, 603 road line and 689 road interval line, along the site can get on and off, not a penny. Yesterday, reporters found that the two free bus is a commercial complex in cooperation with the bus company’s charter business, first two months of operation, mainly to the mall to consider giving customers the convenience of transportation, but also brings popularity, is a win-win thing. The first bus stop money, 9 o’clock yesterday, Ms. Xu, Guanyin Bridge, ready to take the bus back to Yubei Xing Xing affairs. "Go back to Xing generally sit 603 Road, take other routes to transfer."." She said, waiting for a few minutes in Guanyin Bridge Jiangbei Hospital of traditional Chinese medicine, to see a new 603 bus arrived. When she got ready to punch the clock, the driver told him not to buy the ticket. "I think it wrong, also paused again asked the driver, the answer is still without a ticket." Ms. Xu said, after more than 10 years of bus, the first time not to buy tickets. After that, he sat in the first row to see if the other passengers were buying tickets. It was found that the passengers refused to take the initiative when they wanted to swipe the card. It’s true. You don’t have to buy tickets all the time. Is that really what Ms. Xu said? Yesterday 10:30 Xu, reporters also came to Guanyin Bridge Jiangbei hospital station experience. In more than 10 minutes, a blue and white, a new bus in front of the front with 603 shuttle bus line card, line from Guanyin Bridge (Jiangbei hospital) to the name of world trade city. The reporter found after the car, the car is equipped with a credit card machine, but when ready to brush card, the driver waved his hand, said the bus is free, not to buy tickets. Then, the car driving to the temple, California garden, rail Jiazhou Road station, the station has Xinpaifang passengers, are told not to buy tickets. Then, after leaving the new arch station, the car went directly to the airport expressway, no longer through the Sanya Bay market, the Chinese shepherd, the friends of the dairy, two port Avenue, Yubei Taiwan Industrial Park and other stations, but by the name of the company arrived at the terminal station. "The notice we received was to allow passengers to ride for free. Specifically, the reason is not clear, as long as the passengers can get on and off the train station." The driver told the reporter. The passenger flow increased by more than 2000 passengers per day. "This is the name of the World Trade City contracting charter business, operated by the bus company, the public can free ride."." Yesterday, responsible for chartered business Liangjiang bus line responsible person, October 28th, this 603 road free bus opening day, passenger traffic is only more than 100 passengers, operating 6 days, the current passenger traffic has reached more than 2000 passengers. With the increasing number of people on the way, it is expected that passenger flow will increase. According to the introduction, the mall also contracted another 689 track back to Xing station – the name of the world trade center city bus line.

商家下血本打响人气争夺战 坐公交车真的不要钱! 市民可免费乘坐603路区间公交车 首席记者 钟志兵 摄   免费乘坐公交车,你信吗?这是真的!从10月28日起,603路区间线路和689路区间线路,沿途站点都可以上下车,一分钱都不要。   昨天,记者调查发现,这两条免费公交是一个商业综合体与公交公司合作的包车业务,先期运行两个月,主要是考虑给到商城的顾客带来便捷交通,同时也带来人气,是一个双赢的好事。   头一次 坐公交车不要钱   昨天9时许,观音桥的徐女士准备乘坐公交车去渝北回兴办事。   “到回兴一般坐603路,坐其他线路要转车。”她说,在观音桥江北中医院站等了几分钟,看到一辆崭新的603路公交车到达。等她上车准备打卡时,驾驶员却告知不用买票。   “当时我认为听错了,还愣了一下,再次问司机,得到的回答仍然是不用买票。”徐女士说,坐了十多年的公交车,还是头一次不用买票。随后,自己还专门坐到第一排,观察其他乘客是否买票。结果发现,上车的乘客主动想刷卡时,都被驾驶员拒绝。   是真的 全程都不用买票   事情真的如徐女士所说的这样吗?   昨天10时30分许,记者也来到观音桥江北中医院车站进行了体验。在等了十多分钟后,一辆蓝白相间、崭新的公交车出现在眼前,车头放着603区间车线路牌,线路是从观音桥(江北中医院)到圣名世贸城。   记者上车后发现,该车配备了刷卡机,但当拿卡准备刷时,驾驶员摆了摆手,称这辆公交车是免费的,不用买车票。随后,车行驶到大庙、加州花园、轨道嘉州路站、新牌坊车站都有上车的乘客,都被告知不用买车票。   随后,该车驶离新牌坊站后,直接上了机场高速公路,不再经过三亚湾市场、华牧、天友乳业、两港大道、渝北台商工业园等车站,而是经圣名公司到达终点站。   “我们接到的通知就是让乘客免费乘坐,具体什么原因不清楚,只要乘客在沿途车站都可以正常上下车。”驾驶员告诉记者。   客流升 日均2000多人次   “这是圣名世贸城承包的包车业务,由公交公司营运,市民可以免费乘坐。”昨日,负责包车业务的两江公交机场专线相关负责人介绍,10月28日,这条603路区间免费公交开通当天,客流量只有100多人次,运营6天来,目前日客流量已达到2000多人次。随着沿途市民了解增多,预计客流量还会增加。   据介绍,该商城还承包了另一条689路轨道回兴站—圣名世贸城的区间公交线路,免费提供给市民乘坐,时间是从10月28日到12月31日。   该负责人表示,公交公司的主营是解决市民的出行,同时适当发展包车、定制公交等业务,将平峰时候闲置的公交车拿出来,适当开展其他业务,达到闲置公交再利用的目的。   聚人气 100万包车免费坐   圣名世贸城相关负责人介绍,圣名世贸城位于回兴服装城大道,是渝北区重点项目,是集大型商业购物、高品质酒店、高档写字楼、高品质餐饮、视听娱乐、休闲健身区、步行街区和大型停车区为一体的百万级商业综合体。   “承包两条免费公交线路,主要是为了到商城的顾客更加方便快捷,同时也给商场带来一些人气。”该负责人说,即使乘客不到商城,是到沿途办事或者往返,都可以免费乘坐。   据透露,承包这两条公交线路两个月,该商城花了100多万元。“从营销角度来说,花100万打广告不如花钱包公交车,不仅市民得到实惠,也可以给商家带来人气。”该负责人说,一个商业项目的交通能带动这个区域经济的发展,如果两个月免费公交运行情况较好,将考虑持续下去。   603路区间沿途站点   观音桥(江北中医院)—大庙—加州花园—轨道嘉州路站—新牌坊—圣名公司—圣名世贸城   发收班时间:9:00~18:00。共有8辆公交车运行。   689路区间沿途站点   轨道回兴站—工业园区东—宝桐路—化家湾—圣名公司—圣名世贸城   发收班时间:9:00~18:00。共有4辆公交车运行。   ■声音   市运管局:   包车业务是双赢   市运管局表示,603路区间和689路区间是包车业务,商家为了给商场拉人气,与公交公司合作,符合包车业务的要求,不违规。同时,对沿途的市民来说也是一件好事,可以免费乘坐,是双赢。   观察   免费公交积人气只是“手段”   能够留住回头客才是关键   坐公车不要钱?还真有其事。往返于观音桥和回兴圣名世贸城的市民,这下可乐呵了。但记者观察发现,这背后,其实体现的是新兴商业综合体之间的人气争夺战。   先来看一组数据你就明白了。   据赢商网统计,截至2015年12月31日,重庆已开业商业项目354座,总计商业体量逾2613万平米。今年预计开业商业项目72个,体量逾932万平米。   行业人士表示,对于一个成功的商业项目而言,三个条件至关重要。一个是交通条件,轨道可到达,停车方便、道路通达性高,物流运输方便;第二个是运营能力和招商能力强;第三个是商业模式能否在众多商业项目中脱颖而出。目前,整个渝北回兴服装城大道的项目部分都还处于开发状态,配套等形成还需要时间。因此,开通免费公交,不失为一种吸引人气的手段。   按照规划,圣名世贸城由150万平米商业和三大主题开放式游乐公园组成。而这种“商贸+游乐”的商业模式,最需要的就是人气带动。尤其是对于新商场而言,能否聚拢人气直接关系到项目的成败。   对此,圣名世贸城方面也坦言,目前商场正处于试营业状态,下月底正式开业,承包两月公交车让市民免费乘坐,是在为聚集人气做准备。   不过,在重庆工商大学MBA特聘教授姜维看来,免费公交只是积攒人气的“手段”而已,一个商业综合体能否运营成功,定位、品牌建设、业态配比等都非常重要,在商业综合体竞争日趋激烈的情况下,要做到更有特点、更新奇、更加注重人性化设计,不仅能吸引人去,还要能让这些人留下成为回头客。   ■链接   新商场聚人气 看看都有哪些招   纵观新商场开业,几乎都要打一场人气争夺战。看看他们都有哪些招。   打折返利   对于很多人而言,逛商场的主题就是买买买、吃吃吃、玩玩玩。给点折扣就是最实惠的,也是最能吸引人的。因此,打折促销几乎是所有新商场开业的惯用手段。同时,很多商场都有购物积分卡,这也是最常用的固定消费人群的手法之一。   免费停车   不得不说,交通已经成为影响很多人逛哪儿不逛哪儿的重要因素。因此,对于一般都位于新兴区域的商场而言,优势就来了,不易堵车,停车位丰富,加上免费停车,吸引力就来了。   主题活动   商场聚人气的一种时尚方式还有开展主题活动。比如,此前北滨路某时尚生活中心为吸引人气,就推出“后备车厢市集”活动,这场涉及餐饮美食、文创产品、运动娱乐、旅游体验等创意生活方式的创意市集,吸引了上万市民、近200个摊位参与。   明星助阵   提到人气,还有一个方式不得不提,那就是明星助阵。例如10月份刚开业的某购物广场,就把“国民女神”高圆圆请来了,当天现场简直就是人山人海。可见,明星的效应可以很好地拉动商场人气和知名度。相关的主题文章: